There are a variety of ways that we provide our strategic brand skills and expertise. We will tailor our approach to fit your individual needs.
There are many techniques that we can employ ranging from brand audit (reviewing your current place in the market & defining the path forward); brand architecture development (considering how to maximise your current and future brand assets); brand workshops (tailored to your specific need for training & development or to tackle a specific brand-related issue); and growth strategies (defining how to build equity into your brand.)
Our work is both looking externally at your positioning in your marketplace and also covers internal brand strategy (defining how to engage & empower the internal team behind your brand.) Given how vital it is to align all of your people and resources behind your brand, it is surprising how many businesses struggle in this respect. We can independently assess where you are now before defining the methods to gain buy-in from your team.
Targeting a new demographic
When Cherwell Windows decided to reposition the business from a mid-range offer to add a premium range of products, we worked on their brand strategy.
Strategic thinking is core to our approach on every branding project we deliver.
There are two distinct ways in which we can meet your brand strategy requirement: 1. Within the scope of a wider brand project, along with creative and identity work; or 2. As a separate brand consultancy project to tackle the specific brand questions you want to answer.
Brand strategy for a new venture
Luna delivered the front end brand strategy for the new social and digital agency with attitude, Urban Noise .