We are highly skilled in the creative process needed to find the perfect name for your product or business. Key to our successful approach is our strategic focus to branding. We do not view naming in isolation, we ensure that the name fits a clear understanding of the business ethos, values and style. We have a number of techniques to unearth the best name but to have a great feel for who you are and what you are trying to achieve is always the baseline.
Because we treat each business with a fresh pair of eyes and no preconceptions, we have a great record of naming that follows no set formula or style. For Andrea’s venue styling business we created The Light Touch to capture the warmth, care & sensitivity of her approach. In contrast, for Deckle Edge we wanted the challenging, edgy and high impact nature of the shop display graphics business to come through.
QODA brand name
QODA follows the classic brand naming technique of short, distinctive & memorable. It is not an acronym, but it is deliberately different to any of their competitors in the building design engineering market. It is pronounced Coda and uses an unusual spelling as part of its distinct positioning. It tells you that this is not a boring, mainstream business: it is bold, technological and contemporary.