Sports brand that is both contemporary and active, capturing a personalised coaching service that must appeal to a broad range of clients.
We spent time with Matt at Aced Tennis to gain a good understanding of his business, went away to do our own research of his market, before replaying this back in a strategy document to capture the brand proposition, character and market positioning. It is only then that we created a range of concept designs to allow consideration of the best route for the new branding. In particular, there was detailed consideration of the right shade of green to use - these details matter! It was also important to create several variations of the logo design to cover applications from promotional materials to t-shirts.