You have a headstart on creating a distinctive brand when the product itself is genuinely unique. A great looking guitar milled out from aircraft grade aluminium blocks certainly fits that bill. We advised on developing the branding with clean and contemporary imagery to fit the style and tone of the identity.
One of the key challenges was to ensure that the brand was not too cold and clinical: to build character into this technological product. The Drewman brand shows how you can utilise a modern logo font while allowing the personality to develop through the wider identity, such as on merchandise and promotions.