Rebranding project | GWP Group

We created the brand strategy to take this packaging group with three separate businesses (Great Western Packaging, Eastman Packaging & Corstat) into a unified group with divisional brands.

Strategic thinking

The GWP Directors knew what they wanted but we gave them the brand approach to make it happen. Our main input into the rebranding process was to allow the GWP Group to consolidate into one entity rather than three individual businesses.

Divisional branding

The creation of the divisional brands, including GWP Packaging, GWP Protective, GWP Conductive, allowed the individual segments of corrugated packaging, flight cases and conductive packaging to be covered underneath an umbrella visual identity.
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