Brand strategy & creation | Deckle Edge

Before they developed the launch marketing communications, ADS Oxford asked us to look at the front-end brand strategy and identity for their client City & County Graphics.

Brand creation

We created a new sister brand to focus on the creative sector (retail display, exhibitions & motorsports graphics) to sit alongside the City & County Graphics brand which is well established in the construction sector. The personality, style and positioning is tailored to the creative sector to appeal to account managers in agencies and their corporate clients. We focused on the strategic thinking underpinning the brand and the full brand identity design.

Client testimonial

"When we decided to create a new brand I initially thought we could do it ourselves but as soon as I met with the team at Luna I knew that I was very much mistaken. To have such professionals as Alun guide us through the process was invaluable and their ideas, concepts, designs and process were first class. Luna did an amazing job for us, I am exceedingly happy with the end result and would recommend them without reservation." Malcolm Dunderdale, MD City & County Graphics