Brand advisers | Drewman Guitars

From the outset it was clear that the Drewman guitar range was something special. A bespoke aluminium body design proudly manufactured in the UK.

Distinctive positioning

You have a headstart on creating a distinctive brand when the product itself is genuinely unique. A great looking guitar milled out from aircraft grade aluminium blocks certainly fits that bill. We advised on developing the branding with clean and contemporary imagery to fit the style and tone of the identity.

Character development

One of the key challenges was to ensure that the brand was not too cold and clinical: to build character into this technological product. The Drewman brand shows how you can utilise a modern logo font while allowing the personality to develop through the wider identity, such as on merchandise and promotions.