The challenge of this project was to create a trade not a consumer brand. Sugar & Spice needed to enhance their offer to food wholesalers through to retail outlets like cafes and farm shops. Nonetheless, a strong and distinct brand identity is still important along with communicating the brand story - in this case based around the strapline: 'Crafted For You At The Old Bakehouse'. The rebrand is part of a significant investment for the business that also included updating and expanding the product offer.
This was a full rebrand from in-depth strategic thinking to really understand the business and identity concept development, then through to the application of the new branding on a fully responsive website, stationery, handout, signage, van livery and product packaging. The branding uses very colourful professional images along with the distinctive brand logo and plum colour to create a memorable brand package.