A significant part of our business is working with companies and public bodies to define how best to rebrand and change direction. This is not and should not be purely an identity design process. It has to be based on solid strategic thinking to define the new positioning, character and messaging needed to make a difference.
There are many times within the development of every business where you need to take stock and refresh or enhance your brand, as part of your business strategy. We take a strategic approach to understand your business needs before we get creative and produce your refreshed or new identity.