Translating your Business Strategy into your marketplace
We provide our strategic brand skills and expertise to help you translate your business vision, values and direction into meaningful branding
There are many techniques that we can employ ranging from: business growth strategies (defining how to build equity into your brand); brand audit (reviewing your current place in the market & defining the path forward); brand architecture development (considering how to maximise your current and future brand assets); workshops (tailored to your specific need.)
Our work is both looking externally at your positioning in your marketplace and also covers internal brand strategy (defining how to engage & empower the internal team behind your brand.) Given how vital it is to align all of your people and resources behind your brand, it is surprising how many businesses struggle in this respect. We can independently assess where you are now before defining the methods to gain buy-in from your team.
Launching into a new sector
When City & County Graphics wanted to expand beyond their home market in the construction sector into the shop display sector we created the brand strategy.