Project Case Study

Wicklesham

Brand development and rebranding project for distinctive Commercial Offices business

Project Overview

Wicklesham provides its tenants with an amazing office setting in the Oxfordshire countryside making coming to work stimulating and enjoyable. Their aim is to create office spaces for businesses wanting to expand beyond office boundaries, as they want to have more freedom, and they want to look after the wellbeing of their staff. It is a stimulating and creative working environment, very different to a business park or modern build offices.

Industry

Commercial Properties

Location

Oxfordshire

Services Provided

Brand Strategy

Rebranding

Website

Visual Identity

Brand Assets

Image
Image
Image

OFFICES

Business Objectives

This is a special location in the Oxfordshire countryside with an equally forward thinking business strategy. We needed to make sure the business had a long term brand development strategy to reflect its core essence, which we believed had been previously suppressed with a neutral branding.

Luna worked with Wicklesham on a full rebrand to more clearly reflect their positioning, identity and strategic goals. They needed to more accurately reflect their strapline, "The Working Environment for Business." 

I am so pleased with our rebranding! It absolutely reflects the ethics and future direction we wish to take the business."

Sarah Allen-Stevens

Business owner

What Did We Do?

Wicklesham enlisted our help to create a long term brand strategy and  to handle the rebranding which included design + build of a branded website, logo design and key brand assets, a detailed brand manual, digital brochure, stationery and advertising design.

The new website, complete with a bespoke design, is an important brand platform for the business, with Luna working on the brand story and key messaging, as well as organising photography to capture the spirit of the site and the brand personality.

Deliverables Achieved

This work is not a numbers game. Wicklesham has a loyal client base who value the amazing location and facilities. The branding is about reflecting the essence of what makes it special, so that when offices become available they attract the ideal audience.

It is also important that the branding is future-proofed as office needs change. This aspect was built into the brand strategy.

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What’s Possible For Your Brand?

We approach every new brand project as bespoke. The business and market context is different for every client project and we tailor each one to reflect this. Our branding capability ensures that your brand is built on rock solid foundations which allows the marketing campaign activity that follows to be more effective.

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