Need to change direction
A significant part of our business is working with companies and public bodies to define how best to rebrand and change direction. This is not and should not be purely an identity design process. It has to be based on solid strategic thinking to define the new positioning, character and messaging needed to make a difference.
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Case study

The decision to rebrand Sugar&Spice was made to support a growth push for this well established business and was alongside development of the product offer.