We Elevate B2B Brands

M&A BRANDING + REBRANDING
FOR B2B COMPANIES

We elevate business brands to maximise their potential and build long term brand equity

About Us

Our particular focus is on branding in the M&A (mergers and acquisitions) sector and company rebranding projects. As B2B brand specialists we have a strategy-led approach, built on a depth of discovery, research and understanding. Positioning, rebranding and integrating brands with the full capability to design and implement the brand strategy we develop for you, to provide the creative edge and ensure market impact.

We make your brand more coherent, focused and relevant in your key markets by following proven brand methodologies, a depth of strategic capability and with the emphasis on meeting your business goals. Working on brand projects here in the UK and across international markets with medium to large size companies, corporates and ambitious Tech start-ups.

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LET’S TALK BRAND

MERGERS & ACQUISITIONS BRAND SPECIALISTS

Where you need a clear strategy, a detailed RoadMap and strong project management.

Brand sits alongside Finance, HR, IT and other business critical issues in the M&A journey and we can find the best fit for your company. We recognise that your branding needs when mergers or acquisitions take place will be different for each individual situation. We are expert in this area. standing independent and objective. This type of change needs a clear strategy, a detailed RoadMap and strong project management.
Mergers & Aquisitions

B2B Sector Focus

Working with medium-sized companies through to major corporates, our brand projects are here in the UK and supporting global companies across international markets. The focus of Luna's work is with B2B companies, particularly Property + Construction, Technology and Professional Services sectors. What characterises all our clients is the value they place on solid, long term strategic brand foundations onto which they can build successful marketing campaigns and enhance their competitive positioning.
About Us

Business-to-business focus, particularly in:

PROPERTY + CONSTRUCTION

TECHNOLOGY

PROFESSIONAL SERVICES

NO COMMITMENT INITIAL CHAT

HAVE A PROJECT? MAKE CONTACT

How we can work together

ADDING VALUE TO YOUR BRAND

There are three main stages in the process for us to work together on a brand project. First, we arrange a video call to talk through your branding issues and assess what help is needed. Second, we scope out the main deliverables and scale of the project required. Finally, we write a detailed brand specification so that you know exactly what work will be done, what brand objectives we aim to meet and finalise the budget.

1. Arrange a discovery call

2. Scope what is needed

3. Create the brand specification

Luna's main brand services

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M&A Branding
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Company Rebranding
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Brand Consulting

Brand specialists for Mergers & Acquisitions

Creating the strategy to deliver seamless branding into market

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We have extensive experience in M&A branding across B2B market sectors and around the globe. This covers the before, during and after to ensure brand assets are maximised.

Strong B2B brands have been built to be distinctive and stand out from the crowd in the M&A arena

  • Brand strategy + scenarios
  • Research + surveys
  • Brand roadmap
  • Positioning strategy
  • Creative concepts + brand design
  • Project management
  • Internal Comms + Marcomms
  • Market launch planning
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Rebranding managed from
kick off to relaunch

Rebranding expertise that impacts

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At Luna all of our rebranding projects are strategy-led, creative execution comes at the end of the process. We utilise a proven methodology to gain detailed understanding, specify the strategy for the chosen route and design the brand creative and implementation. Always in that order.

Your rebrand must have a clear business rationale, don't do it without knowing why

  • Brand research + discovery
  • Concept ideas to chosen route
  • Brand naming, if required
  • Strategic definition
  • Identity design
  • Detailed brand manual
  • Relaunch planning
  • Market implementation
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Discovery feeds strategy

B2B brand strategy consulting

Brand Consultancy

Whether you need a detailed audit and assessment of your brand status, want to revisit your purpose or need to research your competitive brand positioning, we have the strategic brand skills to support you.

We believe your brand performance is enhanced if the foundations are carefully built.

  • Brand audit + analysis
  • Brand mapping
  • Brand research
  • Market + competitor review
  • Strategic branding
  • Fit with business strategy
  • Vision + purpose
  • Brand modelling
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