Strategic branding agency

Be known for what matters
We help companies capture the essence of who they really are through their branding
To make sure that you are clearly understood and valued in your marketplace your brand has to fit your business vision and values. Using our strategic branding skills and creative thinking we help you become known for what matters. Our strategic branding process is focused on assessment, diagnosis and recommendations for the four essential brand dimensions: strategy, setting, style and story.

Brand process

Brand positioning consultants
Guiding CMO's and marketing teams through the strategic process to enhance your company positioning or brand portfolio.
Rebranding with a purpose
We work with companies that need to rebrand to realign, provide a better business fit, change direction or change perceptions.
Creating high impact brands
We specialise in creating brands with impact for highly ambitious and heavily funded new ventures where brand is integral to your success.

Brand experts

Branding has to have impact, deliver an ROI and make a difference
We ensure company brands achieve the best fit with their values & ambitions 
Using a mix of strategic thinking and design creativity to meet your brand goals
Focused and effective branding that resonates with your audiences 
Establishing the baseline for consistent brand application across platforms

About Luna

Corporate expertise
Our belief in a strategic approach to branding comes from extensive experience of being the client and managing brands at an international level. We think like a client and act like an agency.
Specialists not generalists
We are totally focused on branding and thrive on a huge variety of work across B2C and B2B markets. Our goal is to bring fresh, independent ideas and creativity to every individual brand project.
Rebranding should never be superficial, simply about design. It has to be properly considered and specified to meet clear business goals. If you don’t know the value and purpose of your rebrand, don’t do it.
Recent Rebranding Project: The Solid Bar Company
Great brand strategies come out of a healthy mix of creative inspiration and solid process. We have proven methods that we know work and then we add the strategic thinking and creative ideas to make a difference to your branding.
Brand strategy

Luna projects

Brand thinking

We will post articles and comments on branding in this section on the site. Usual disclaimers apply: they are our views and perspectives on branding which doesn't make us right, just with strong opinions.

Brand thinking